Harley Davidson Apparel Lead - Retail

Job Description

Job Description

Join the Iron Steed Harley-Davidson Family

Are you passionate about Harley-Davidson and eager to share that excitement with others? Iron Steed H-D is looking for someone with a great attitude who thrives in a fast-paced, fun, and customer-focused environment.

Buying a Harley-Davidson motorcycle is a life-changing decision that opens the door to an entirely new lifestyle. As a team member, you’ll play a key role in introducing new riders to this world—providing exceptional service, guidance, and a welcoming experience.

We offer extensive training and access to industry-leading tools to help you build your skills and succeed. This is your opportunity to join one of the most dynamic and fastest-growing Harley-Davidson dealerships in California.

About Iron Steed Harley-Davidson

At Iron Steed Harley-Davidson, fulfilling dreams of personal freedom isn’t just a motto—it’s our purpose and passion. Located in Vacaville, CA, we’re committed to delivering exceptional customer experiences that reflect the spirit of the Harley-Davidson lifestyle.

We’re not just a dealership—we’re riders ourselves. We understand our customers because we live the same dream they do. Whether it’s on the sales floor or out on the open road, we take pride in being part of something bigger: a community built on freedom, adventure, and camaraderie.

We are Iron Steed Harley-Davidson!

Job Data

Job Title…………………. A &L Lead

Supervisor………………. A&L Manager

Summary Description

Assists employees and operations of the A & L department under direct supervision of the A & L Manager. Coordinates sales promotions and advertising.

Key Result Areas

• A & L Department Operations
• Management
• Customer Service

Major Duties and Responsibilities

A &L Department Operations

• Ensure A & L personnel are well trained and available when needed. Train, schedule and evaluate regularly. Employ sound management practices to ensure the A & L Dept. contributes acceptable levels of growth and meets/exceeds Retail Targets.
• Design displays for merchandise, which appeals to customers. Make effective use of:
  1. Fixtures
  2. Wall Displays
  3. Show Cases
  4. Glass Cubes & Towers
  5. Mannequins
  6. Window Displays
• Review all stock orders to ensure a fast-moving balanced inventory of A & L. Coordinate orders with P&A manager, if possible.
• Assist staff and train all Floor Staff.
• Become familiar and efficient with all phases of the computer system required for A & L management, including generating and reviewing Inventory reports.
• Assist in maintaining an accurate up-to-date inventory management & control system.
• Ensure employees keep all merchandise and displays clean, well dusted, and appealing to customers.
• Set-up and maintain a smooth running, efficient, appealing retail environment for the A & L department.

Customer Service

• Provide superior customer service to both internal and external customers.
• Greet customers immediately, in a courteous and friendly manner.
• Handle telephone transactions quickly, and courteously.
• Point out any sales, specials, or new merchandise to staff and customers.
• Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to Superior Customer Service.
• Promotions
• Plan and execute “exceptional” promotions to bring both “new and existing” customers into the dealership on a regular basis.
• Coordinate promotions with other departments to maximize return on promotions spending.

Supervisory Responsibilities

• Assist & establish departmental work schedule, balancing the workloads of all floor employees as directed by A & L Manager.
• A & L Manager with recruiting, interviewing, hiring, and terminating employees.
• Provide training for all A & L employees:
• Harley-Davidson University Programs
• Dealer Shows & Expo’s

Commitments

• Treat all employees and customers fairly, courteously, and with dignity.
• Model superior customer service behavior for all A & L personnel by maintaining positive relationships with customers, employees, General Manager.
• Be prompt and available for flexible scheduling.
• Be honest and fair in all business dealings.
• Demonstrate an interest in growing the A & L business.

Qualifications & Job Requirements

• Experience with retail sales and inventory management.
• Prefer knowledge and experience with servicing Harley-Davidson A & L, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• Experience with Point-of-Sale and Parts & Service management computer software or the ability to quickly learn due to general knowledge & experience with computers.

Physical Demands

• Occasionally required to bend, stoop, crouch, reach, and lift 50 lb. of material

Working Conditions

• Normally indoors, however, some outdoor work is required during open houses or other events.